The Nestle Nespresso coffee capsules in Europe’s high-end coffee market rules. Green Mountain Coffee Roasters dominated by the United States, the grab as the largest market premium portioned coffee.
Nestle has been preparing to celebrate this year’s dragon decorated the growing demand of the Hong Kong-Coffee Maker luxury brand Shanghai Tang Nespresso coffee machine. Starbucks said that in April, the company plans to launch its the Verismo single system in China next year.
Chinese consumers drink three cups of coffee per person per year 604 French companies are betting in the city, such as Shanghai, where growing wealth spleen Western luxury desire, there is a potential demand.
The international Mondelez, snacks and coffee business spin-off Kraft Foods (Kraft Foods) are also being considered in China launched its Tassimo Coffee Maker.
“There may be a little struggle in the coffee market in China, the general embryonic” Kepler Capital Markets analyst Jon Cox said.
Package of coffee sales in China climbed 50%, compared to last year growth of 19% for standard ground coffee, according to Euromonitor International researcher. However, they account for only 0.1%, and the opportunity to illustrate the scale of the country’s coffee market manufacturers.
“From now to 2030, the number of middle class consumers in China are expected to increase by five times, so it may be a coffee company that in China alone, the inflection point,” Warren Ackerman, an analyst at Industrial Bank, Societe Generale The bank said in London.
Nespresso coffee, to enter the country in 2007, three boutiques. Its expansion plans have not been disclosed.
Brand of Nestle, Nescafe instant coffee nationwide two-thirds of the sources, it can be said organic revenue growth of 6.3% in the nine months to the end of September, according to the average of 12 analysts. After netting out the effect of price increases, sales rose 3.2 percent, the estimates show.